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Operator revenues were generated by transfer of GPRS and UMTS data, which is a different business model than that used by the traditional Web sites and ISPs.According to the Mobile Data Association, WAP traffic in the UK doubled from 2003 to 2004. Most major companies and websites have since retired from the use of WAP and it has not been a mainstream technology for web on mobile for a number of years.The first company to launch a WAP site was Dutch mobile phone operator Telfort BV in October 1999.The site was developed as a side project by Christopher Bee and Euan Mc Leod and launched with the debut of the Nokia 7110.Most GSM networks have a wide range of modified processors, but GPRS activation from the network is not generally supported, so WAP Push messages have to be delivered on top of the SMS bearer.
A WAP browser is a web browser for mobile devices such as mobile phones that uses the protocol.Since this behaviour raises security concerns, some handsets handle WAP Push SL messages in the same way as SI, by providing user interaction.The network entity that processes WAP Pushes and delivers them over an IP or SMS Bearer is known as a Push Proxy Gateway (PPG). It uses a cut-down version of XHTML with end-to-end HTTP, dropping the gateway and custom protocol suite used to communicate with it.Marketers hyped WAP at the time of its introduction, leading users to expect WAP to have the performance of fixed (non-mobile) Internet access.BT Cellnet, one of the UK telecoms, ran an advertising campaign depicting a cartoon WAP user surfing through a Neuromancer-like "information space".