Tinder’s reliance on Facebook became painfully clear a month ago, when the dating app temporarily stopped working because of changes Facebook made to its data-sharing policies.
It will allow Facebook users to create separate profiles from their main Facebook accounts to pursue romantic connections.
In many ways Dating makes perfect sense for Facebook.
Instead of allowing third-party apps to move user data to their own ecosystems, the social network is instead building its own. After all, Zuckerberg’s company started out as Face Mash, a “hot or not” game for Harvard students.
It's easy to dismiss Dating as Facebook copying Tinder, just like it ripped Instagram Stories from Snapchat.
But that analysis misses an important reality: Dating apps like Tinder have long relied on Facebook's data to operate their service in the first place.