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The scientifically-proven system, borne from years of in-depth research into successful couples, delves deeper than other Christian dating sites by asking questions designed to get to know the real you.

For instance, a graduate of IBA or LUMS is more likely to land a job at an MNC than one who graduates from a less prestigious institute.

A religious edict by a ‘mufti’ who has been to Al-Azhar in Cairo will carry greater weight and acceptability than one issued by the local Taliban.

Witty and full of brand references that we all easily recognize, this book is a must read for advertisers, marketing executives, students and anthropologists.

We need to be able to experience or at least perceive tangible benefits associated with a brand.

Through branding the faith we profess, the education we attain and the goods we consume, we naturally move on to branding our state and nation on the world’s mental map.

Thus there are efforts to brand Malaysia as ‘Truly Asia’ and India as ‘Incredible’ and, by certain sections of the media, there are even efforts to brand Pakistan and Iran as ‘terrorist states’.

Life, according to Twitchell, is all about marketing.

We ‘market’ ourselves to our friends, teachers, employers and would-be spouses.

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